How to give a digitalizer overturn to a business? The case of Yosef and George

When we talk about digitization, the concept may sound somewhat diffuse and broad. Optimizing supply chains, streamlining business operations, automating some customer relationships, introducing innovative digital technologies, among others, are some of the ways in which it materializes, but this phenomenon also happens on smaller and more concrete scales, as the case of Yosef and George teaches us. 

Coming from the Canary Islands, Yosef is a restless mind, an observer who offers solutions and, for the purpose of this story, an enterprising person with good ideas. When he launched his agency for content creators, Mixira, identified a key need to solidify its proposal: accompaniment. And it is that undertaking alone is not an easy task. The challenges of getting all the legs of a business moving are incessant and even frustrating when you don't have someone who can advise you or help you get around the bumps. And that's where Erasmus for Young Entrepreneurs comes in.

Looking for experienced entrepreneurs to learn from, he traced his route to Cyprus, where he came into contact with George Mellechas, the owner of Groovy the Store, a shop selling gift items and ‘souvenirs’. Their relationship was especially symbiotic since the business faced an important challenge digitizing its store and providing it with a presence on social networks to expand its reach.

Over four months, the two developed a good professional relationship where Yosef provided the store with an online business, moving the company to its own website together with an integrated stock system and a wide range of actions to combine its physical and digital dimensions. In addition, he developed a content plan in social networks that allowed the business to take off and gain presence in spaces such as Instagram or TikTok, two important quarries for digital businesses.

With more than ten years of experience, George brought clarity to Yosef's roadmap. Personal and social skills, advanced notions in business management, communication and leadership skills to promote a profitable and successful business were some of those skills that Yosef obtained from his exchange. All in all, a journey that now helps you solidly formulate a business that seeks to transform brands and bring to earth digitalization proposals that drive and scale business projects of all sizes and characteristics.