Jonathan is a freelancer since 2009. After working in Australia, he chose the Canaries as his base in 2014. He worked as SEO consultant and he’s currently working on an English courses website. He discovered EYE 2 years ago thanks to another HE and with Chiara he’s at his third EYE project; he decided to participate because he’s always trying to improve himself both personally and professionally, sharing in exchange his experience to help other people willing to develop their personal projects. Chiara is a freelancer since 2019; after working digital marketing roles as an employee from 2009 to 2019 she decided to begin an independent consultancy activity in Digital Strategy. She discovered the EYE project in a Facebook group and decided to enrol because she wants to expand her work activity offering online courses. She was willing to learn everything about managing a business, especially from the project management point of view, offering in exchange her marketing experience.
Chiara helped Jonathan create a marketing and advertising strategy for his website, while Jonathan tutored her from the project management and financial point of view. More in details, they worked together on activities such as choosing the right channels to advertise on, developing a promotional plan, a lead generation strategy, an email sales funnel and a communication plan on social networks. During this process, Jonathan could show Chiara specific SEO techniques and his experience from a more financial and commercially oriented point of view, such as pricing definition, ROI calculation and brand value proposition and development, together with the technical aspects of starting an online-based business. Chiara showed Jonathan how to develop a complete digital marketing strategy and how to use in details online advertising tools such as Facebook Business Manager and Google Ads.
«I now have a better understanding of how Paid Advertising works and I also gained useful insights for the marketing of my project.On top of that, I found it quite rewarding sharing my network of professional connections with the NE for the benefit of her education and professional growth.».Jonathan
«This experience has been very enriching professionally and personally. I could learn practical things that will allow me to open my business and I worked in a stimulating environment. Living in Las Palmas offered me a vision of a different lifestyle and I got to know a culture that I really like.”Chiara
Chiara has learnt about the entire process of launching an online-based business, thanks to the insights received about every important phase of a start-up, like the validation of the idea and the day by day operational and financial aspects. She also developed her SEO skills, thanks to the techniques learnt from Jonathan. Jonathan has developed a strategic marketing action plan, improved his technical skills in the digital advertising field and set guidelines for future work, along with a budget forecast. He’s also acquired Growth Hacking skills that will make him improve his product basing on real customers’ needs. The location of the exchange, the Soppa de Azul coworking, is a good place for both entrepreneurs to develop a network of other freelance professionals from all EU, that can provide their services for Chiara and Jonathan if needed in the future. The same happened for the network developed with other Italian freelancers and entrepreneurs based in Las Palmas de Gran Canaria.